Prescription Drug Abuse Essay

prescription medicine medicate ill- hide has had a strong hold on American society for decades and it does not appear to be diminishing. date whatsoever medicines swallow decreased in popularity over the years others have maturationd. For instance, there has been a hang glide in the popularity of Ecstasy and other Club drugs and an increase in marijuana part over the recent few years. While society has taken steps in the right direction by sustenance treatment programs for addicts and drug ab social function pr tied(p)tion programs overmuch more must be done to cut back the current trend of substance ab enjoyment in our culture. For now, we go forth be arguing upon the ab go for of ethical drug(prenominal) drug drugs.What Are Prescription doses?Prescription drugs atomic number 18 medications regulated by the U.S. government. These medications are helpful in treating a variety of health conditions and are plainly available when ordained by a doctor or other hea lthcare professional. The government restricts these medications because they whitethorn be harmful if they are not taken major powery or if they are combined with other medications (Firshein, 2005).Doctors and other healthcare professionals are lavishlyly trained and see at selecting the best medication to use for a current condition. The type of medication and the dosage prescribed is carefully determined. Its very important that the doctors directions are followed exactly to help treat the condition for which it was prescribed and to pip sure the medication doesnt cause un lossed effects (Kalb, 2001). twain recent events of deaths occurred due drug abuse. Tabloid star Anna Nicole Smiths son Daniel died of a drug over drug, an inquest jury in the Bahamas ruled on March 31st 2008 (Reuters). Australian actor Heath legers death was an accident ca utilise by the abuse of prescription drug drug medications, the New York City medical testers side said on February 6th 2008 (Reuter s).Taking prescription drugs in a focus that hasnt been recommended by a doctor can be more dangerous than hoi polloi think. In fact, its drug abuse. Moreover, its just as illegal as taking roadway drugs. entirely some pack experiment with prescription drugs because they think they will help them have more fun, dope off weight, fit in, and even use up more effectively.Prescription drugs can be easier to get than street drugs Family members or friends could have a prescription. that prescription drugs are also sometimes sold on the street like other illegal drugs. A 2006 depicted object Survey on medicate Use and health showed that among all youths olden 12 to 17, 6% had tried prescription drugs for recreational use.Most patients take medical specialty responsibly, but approximately 9 million Americans utilise prescription drugs for non-medical purposes in 1999, according to the National base on drug smear (NIDA). nary(prenominal)-medical purposes embroil misusing prescription drugs for recreation and for psychic effectsto get proud, to have fun, to get a lift, or to calm polish.Experts stress that prescription drug abuse isnt about bad drugs or even bad flock. It involves a complex web of factors, including the power of addiction, misperceptions about drug abuse, and the difficulty both patients and doctors have discussing the topic.Why? Some people think that prescription drugs are safer and slight addictive than street drugs. After all, these are drugs that moms, dads, and even kid brothers and sisters use. But prescription drugs are only safe for the individuals who actually have prescriptions for them. Thats because a doctor has examined these people and prescribed the right dose of medication for a specific medical condition. The doctor has also told them exactly how they should take the medicine, including things to avoid maculation taking the drug such as drinking alcohol, smoking, or taking other medications. They also are aw are of potentially dangerous side effects and can monitor patients closely for these.Other people try prescription drugs because they think theyre not doing anything illegal because these drugs are prescribed by doctors. But taking drugs without a prescription or sharing a prescription drug with friends is actually gaolbreak the law. Some people mistakenly think that prescription drugs are more powerful because you need a prescription for them. But its possible to abuse or become addicted to over-the-counter (OTC) medications, too. For example, dextromethorphan (DXM) is build in some OTC cough medicines. When someone takes the numeral of teaspoons or tablets that are recommended, everything is fine. But high doses can cause problems with the senses (especially vision and hearing) and can lead to confusion, stomach pain, numbness, and even hallucinations.A Look In The previous(prenominal)According to the 1999 National Household Survey on dose corrupt, in 1998, an estimated 1. 6 million Americans employ prescription pain relievers non-medically for the first time. This represents a significant increase since the 1980s, when there were generally fewer than 500,000 first-time users per year.From 1990 to 1998, the number of new users of pain relievers increased by 181 percent the number of individuals who initiated tranquilizer use increased by 132 percent the number of new sedative users increased by 90 percent and the number of people initiating stimulant use increased by 165 percent. In total, in 1999, an estimated 4 million people almost 2 percent of the population aged 12 and sometime(a) were using certain prescription drugs non-medically pain relievers (2.6 million users), sedatives and tranquilizers (1.3 million users), and stimulants (0.9 million users) (oas.samhsa.gov).More RecentlyData from the 2003 National Survey on medicate Use and Health (NSDUH) indicate that 4.0 percent of youth ages 12 to 17 account non-medical use of prescription medic ations in the quondam(prenominal) month. Rates of abuse were highest among the 18-25 age group (6.0 percent). Among the youngest group surveyed, ages 12-13, a high percentage reported using psychotherapeutics (1.8 percent) than marijuana (1.0 percent)The National Institute on Drug Abuse Monitoring the Future survey of 8th, 10th, and twelfth graders put in that the non-medical use of opioids, tranquilizers, sedatives/barbiturates, and upper berths was unchanged between 2003 and 2004. Specifically, the survey found that 5.0 percent of 12th graders reported using OxyContin without a prescription in the past year, and 9.3 percent reported using Vicodin, making Vicodin one of the most commonly do by licit drugs in this population.Past year, non-medical use of tranquilizers (e.g., Valium, Xanax) in 2004 was 2.5 percent for 8th graders, 5.1 percent for 10th graders, and 7.3 percent for 12th graders. Also within the past year, 6.5 percent of 12th graders used sedatives/ barbiturates (e .g., Amytal, Nembutal) non-medically, and 10.0 percent used amphetamines (e.g., Ritalin, Benzedrine) (oas.samhsa.gov).Which Drugs Are Abused?The most commonly used prescription drugs fall into three classes OpioidsExamples oxycodone (OxyContin), hydrocodone (Vicodin), and meperidine (Demerol)medical uses Opioids are used to treat pain or relieve coughs or diarrhea.How they work Opioids attach to opioid receptors in the central nervous system (the brain and the spinal anesthesia cord), preventing the brain from receiving pain messages. Central Nervous System (CNS) DepressantsExamples pentobarbital sodium (Nembutal), diazepam (Valium), and alprazolam (Xanax)Medical uses CNS depressants are used to treat anxiety, tension, panic attacks, and sleep disorders.How they work CNS depressants slow down brain activity by increasing the activity of a neurotransmitter called GABA. The extend is a drowsy or calming effect. StimulantsExamplesmethylphenidate (Ritalin) and amphetamine/dextroamphet amine (Adderall)Medical uses Stimulants can be used to treat narcolepsy andADHD.How they work Stimulants increase brain activity, resulting in greater alertness, attention, and energy (Vranken, 2007).What Are the Dangers of Abusing Medications?Whether theyre using street drugs or medications, drug maltreaters often have trouble at school, at home, with friends, or with the law. The likelihood that someone will bill a annoyance, be a victim of a crime,or have an accident is higher when that mortal is abusing drugs no matter whetherthose drugs aremedications or street drugs.Like all drug abuse, using prescription drugs for the wrong reasons has serious risks for a soulfulnesss health. This risk is higher when prescription drugs like opioids are taken with other substances like alcohol, antihistamines, and CNS depressants.CNS depressants have risks, too. Abruptly stopping or step-down them too quickly can lead to seizures. Taking CNS depressants with other medications, such as pr escription painkillers, some over-the-counter cold and allergy medications, or alcohol can slow a persons heartbeat and breathing and even kill.Abusing stimulants (like some ADHD drugs) may cause heart stroke or seizures. These risks are increased when stimulants are mixed with other medicines even OTC ones like certain cold medicines. Taking too much of a stimulant can lead a person to develop a dangerously high body temperature or an irregular heartbeat.Taking several high doses over a short period of time may make a drug abuser aggressive or paranoid. Although stimulant abuse might not lead to physical dependence and withdrawal, the feelings these drugs obtain people can cause them to use the drugs more and more often so they become a habit thats hard to break.The dangers of prescription drug abuse can be made even worse if people take drugs in a way they arent supposed to. Ritalin may seem harmless because its prescribed even for little kids with ADHD. But when a person sno rts or injects Ritalin, it can be serious. And because there can bemany variations of the same medication, the dose of medication and how abundant it stays in the body can vary. The person who doesnt have a prescription might not really know which one he or she has.Probably the most common result of prescription drug abuse is addiction. People who abuse medications can become addicted just as easily as if they were taking street drugs. The reason many drugs have to be prescribed by a doctor is because some of them are quite addictive. Thats one of the reasonsmost doctors wont usually renew a prescription unless they see the patient they want to examine the patient to make sure he or she isnt getting addicted. (Vranken, 2007)Extent of Use Data from the National Drug Intelligence Centers 2006 National Drug Threat Survey (NDTS) reveal that 78.8% of state and local law enforcement agencies reported either high or moderate availability of illegally diverted pharmaceuticals (National D rug Intelligence Center, 2006).According to the 2006 National Survey on Drug Use and Health (NSDUH), approximately 49.8 million Americans aged 12 or older reported non-medical use of any psychotherapeutic at some point in their lifetimes, representing 20.3% of the population aged 12 or older.Nearly 7 million Americans aged 12 or older reported current (past month) use of psychotherapeutic drugs for non-medical purposes, representing 2.8% of the population. In this report, psychotherapeutics include any prescription-type pain reliever, tranquilizer, stimulant, or sedative but do not include over-the-counter drugs (Substance Abuse and Mental Health go Administration, 2007)Percent of U.S. Household Population 12 and Older inform Past Month Non-Medical Use of Psychotherapeutics, 2006, by Age12-17 18-25 26 or older 12 or older Non-medical use of psychother.3.3%6.4%2.2%2.8%Pain relievers2.74.91.52.1OxyContin0.10.40.10.1Tranquilizers0.52.00.50.7Stimulants0.61.30.30.5Sedatives0.20.20.20.2 Additional data from the 2006 NSDUH show that 2.2 million people, aged 12 or older, initiated nonmedical use of prescription pain relievers within the past year.Each year, the Monitoring the Future (MTF) study asks drug use and related questions of 8th, 10th, and 12th graders nationwide. MTF provides usage estimates for alcohol, tobacco, illegal drugs, and substances that are only legally available by prescription. The study includes data for the non-medical use of amphetamines, stimulants including Ritalin, and sedatives (barbiturates) including methaqualone, tranquilizers, the narcotic pain relievers Vicodin and OxyContin, as well as GHB, Ketamine, and Rohypnol, which is not legal for prescription in the United States. Survey respondents were asked to exclude from their responses any use of prescription drugs that occurred under medical watchfulness (National Institute on Drug Abuse and University of Michigan, 2007).MTF data for 2007 show that lifetime prevalence rates for amphet amine use without a doctors orders were 6.5% for 8th graders, 11.1% for 10th graders, and 11.4% for 12th graders.Percent of Students Reporting life Non-Medical Use of Psychotherapeutics, 2007, by rack upDrug 8th Grade 10th Grade 12th Grade Amphetamines6.5%11.1%11.4%Sedativesn/an/a9.3Methaqualonen/an/a1.0Tranquilizers3.97.49.5 more or less 9.6% of 12th graders surveyed in 2007 reported annual (past year) use of Vicodin without a doctors orders.Percent of Students Reporting Annual Non-Medical Use of Prescriptions, 2007, by GradeDrug 8th Grade 10th Grade 12th Grade OxyContin1.8%3.9%5.2%Vicodin2.77.29.6Amphetamines4.28.07.5Ritalin2.12.83.8Sedativesn/an/a6.2Methaqualonen/an/a0.5Tranquilizers2.45.36.2According to data from the Bureau of Justice Statistics, approximately 21.3% of State prisoners and 16.9% of Federal prisoners surveyed in 2004 indicated that they abused depressants at some point in their lives. For this report, depressants were defined to include barbiturates, tranquilize rs and Quaalude (Bureau of Justice Statistics, 2006)Tips for Taking Prescription MedicationWhat if a doctor prescribed a medication for you and youre worried about becoming addicted? If youre taking the medicine the way your doctor told you to, you can relax Doctors know how much medication to prescribe so that its just enough for you. In the correct amount, the drug will relieve your symptoms without making you addicted.If a doctor prescribes a pain medication, stimulant, or CNS depressant, follow the directions exactly. here(predicate) are some other ways to protect yourselfKeep all doctors appointments. Your doctor will want you to visit often so he or she can monitor how well the medication is workings for you and adjust the dose or change the medication as needed. Some medications must be halt or changed after a while so that the person doesnt become addicted.Make a note of the effects the drug has on your body and emotions, especially in the first few old age as your body gets used to it. Tell your doctor about these.Keep any information your apothecary haps you about any drugs or activities you should steer clear of while taking your prescription. Reread it often to move yourself of what you should avoid. If the information is too long or complicated, ask a parent or your pharmacist to give you the highlights.Dont increase or decrease the dose of your medication without checking with your doctors office first no matter how youre feeling.Finally, never use someone elses prescription, and dont allow a friend to use yours. Not only are you putting your friend at risk, but you could suffer, too Pharmacists wont refill a prescription if a medication has been used up before it should be. And if youre found giving medication to someone else, its considered a crime and you could find yourself in court (Vranken, 2007). In conclusion, abusing prescription drugs can affect your relationship with your family. It can hit problems at school and with your fut ure education. You may end up losing some longtime friendships or be forced to give up some of your favorite activities. Moreover, you could get into some serious problems with the law. Listed above are so many reasons not to abuse what can be of good use. As Albus Dumbledore said in book one of Harry Potter, use it well.BibliographyDavid Friedman. Drugs, Violence and Economics. Retrieved on May 2 2008, from http//www.daviddfriedman.com/ faculty member/drugs_and_violence/Drugs_and_violence.htmlKalb, Claudia. (2001). Playing With Painkillers. Newsweek. 45-47Firshein, Moyers. (2005). Our Current Policy PBS Home. PBS.Substance Abuse and Mental Health Services Administration. (2007). Results from the 2006 National Survey on Drug Use and Health National Findings (Office of Applied Studies, NSDUH Series H-32, DHHS Publication No. SMA 07-4293). Rockville, MD. Retrieved on May 2 2008, from http//www.oas.samhsa.gov/nsduh/2k6nsduh/2k6Results.cfmMichele Van Vranken, MD, November 2007. Retrieve d on May 2 2008 from The Nemours Foundation. http//www.kidshealth.org/PageManager.jsp?dn=KidsHealth&lic=1&article_set=39861&cat_id=20140&Prescription Drug Use and Abuse by Michelle Meadows. Retrieved on May 2, 2008 from http//www.fda.gov/fdac/features/2001/501_drug.html. U.S. Food and Drug AdministrationNational Drug Intelligence Center, National Drug Threat Assessment 2007, October 2006Substance Abuse and Mental Health Services Administration, Results from the 2006 NationalSurvey on Drug Use and Health National Findings, 2007National Institute on Drug Abuse and University of Michigan, 2007 Monitoring the Future Drug Data Tables, December 2007Bureau of Justice Statistics, Drug Use and Dependence, State and Federal Prisoners, 2004, 2004, October 2006

Fast food is something that every American knows about Essay

nigh likely you, the person reading this has had straightaway food before, and probably enjoyed it. Whether it may be Mcdonalds, Burger King, Taco Bell, doodly-squat in the Box, KFC, etc. T present is nonhing as cheap, quick to add up, and tasty as fast food. With the of all time-growing state of obese Americans, citizenry argon looking for a reason and for close to that reason is fast food. now according to the CDC (centers for disease control) the definition of overweight is having a BMI (body mass index) of 25-29.9 and the BMI for an obese person is 30 or higher. Could it be that fast food is causing 78 million Americans 20 years or older to be obese, or that 17% of all children and teens in the US are over weight because of it? I think not. Sure, fast food may not be the healthiest choice for you, but seriously, no wiz is forcing you to wash up that cheeseburger and no one is forcing you to racket that soda. You see fast food is not the problem, the decision reser vation of the obese American population is. Now dependable so were clear I cause nothing a make upst obese community and on that point is a big difference between a short chunky, which is okay and obese.Now just so your aware of the obesity problem here in America, heres whatever cold hard facts about obesity. Here in the US more than 35% of adults are considered obese, thats more than 78 million people across the country that are obese. 17 percent of children and young adults are obese, which is triple the rate of a generation ago. Studies exhaust shown that obesity gives you a greater chance of getting type2 diabetes and even cancer.If you are wondering why thither are so many obese people in America today just ask your self a few simple questions. Would you or else go for a nice evening jog or nonplus home and watch your favorite TV show? Would you rather eat a salad or something not as healthy like a burger or pizza? And finally would you rather go to the gym or hang o ut with friends? If I had to guess Id say most of you would rather hang out with friends, eat junk food, and watch your favorite TV show. You see most people have the time to work out and eat right they just choose not to and just like every choice made in life it comes with its benefits and consequences. You dont have to pay for a gym member ship just walk up some move or play catch with your kidsor take a walk at the park, anything is obviously break dance than nothing.Now researchers pull up stakes argue against my claims, and thats understandable. Theyll mention that 33 percent of children and adolescents in the U.S. consume fast food on a typical day theyll also state that on average adolescents will visit a fast food restaurant twice a week. Well all I have to say to that is whose fault is that? How are these kids buying the fast food? With their parents gold of course. Why cant the parents make them something healthy and control what there kids eat instead of give them money to eat fast food? Its the parents fault that the kids are alimentation fast food so often. Fast food isnt going to make you obese unless you eat it most of the time. If you eat it occasionally but you also eat your fruits and vegetables youll be fine. It is crazy to subsist that in the U.S. 49% of money spent on food is spent away from home. Which means people are choosing to buy food from restaurants and other places rather than go to the grocery store and cook at home. That component is always increase due to the fact that people now a days are looking for more convenient ways of getting there food. If your wondering just how much money is be spent on quick service restaurants, in 2011 quick service restaurants were expected to gain 168 billion dollars, 3% more than 2010. If people would just go on half the amount of money that they usually spend on fast food and cook a nice healthy meal instead there would be no problem with fast food. Once again the decisions of the American people are to foot. pass on the gym and help yourself get slim. Studies have shown that tangible activity plays a big role in loosing weight but of course you knew that, its common sense. But what many people dont know is that according to the CDC (center for disease control) fewer than 2 out of 10 Americans and less than 30 percent of adults get the recommended level of exercise. Also that more than 25% of U.S. adults do not devote any time to physical activity, the worst states being Louisiana, Alabama, Kentucky, Mississippi, Oklahoma, and Tennessee. It is very intriguing that correlations have shown that those states with the least amount of exercise have the most health problems. Type2 diabetes is mostly triggered by obesity, and in 1980 5.5 million adults had it now approximately 25.6 million adults have type2 diabetes.The ever so increasing percentage of obesity and decreasing percentage in physical activity is definitely to blame. An interesting fact is that by lo osing weight and getting from overweight to normal you can save on average $1400 a year on medication. If you dont have time to hit the gym, there are a few tips that can help you get fit. First dont drink soda on average if you drink a soda can a day youll gain 15 pounds in a year, that is if you dont work out of course. Take the stairs or walk around the block, a few extra steps could be the difference in yearning some extra calories, and finally anything is better than nothing, curl some soup cans or do some crunches while watching TV. Any of those things can help you with your obesity, then you wont have to blame it on fast food.Fast food companies are now making a bigger push to do healthier items in their stores, but it is up to the customers to get them otherwise it is all for nothing. McDonalds is taking the biggest step with there new items like the all fruit smoothies, apple slices, salads, and there brochures that show you there below 400,300,200, and coulomb calorie i tems. Jack in the box is jumping on board as well with their 3 choices of salads, and serving grilled chicken instead of fried in there sandwiches. These fast food irons are realizing that healthy is the new way to go but yet the majority of people in America arent. We need to watch what we eat, eat healthier brown rice or bread instead of white, more fruits and veggies and less burgers, next time you go to mcdonalds get a salad instead of a large(p) Mac it might change your life.In conclusion the fast food industry is not to blame for Obesity in the United States of America. Theyre taking steps in the right direction and the people of America should too. We need to start exercising more and getting active because that is the true reason for the increasing obesity. Make better decisions in your life style, choose a healthy one and like I said get a salad next time you go to McDonalds. http//www.getamericafit.org/statistics-obesity-in-america.html http//www.huffingtonpost.com/2012 /08/14/obesity-rate-by-state_n_1774356.html

Herzog and de Meuron-Caixa Forum

Forum Madrid implements a freshly concept in social and cultural centres, offering a comprehensive and innovative programme that enhances the combine capacity of culture and its importance for peoples communication and well-being. Part of that being the combination of h matchlessst-to-goodness and new form. The visibility of the Tate Modern(a power station turned into a museum) led the director of the Caixa Foundation, Luis Monreal, to commission Herzog & de Meuron for the overhaul that emerges as a live lieu opening its doors to the public.The la Caixa Foundacion wanted the CaixaForum Madrid to be a living centre that opens its doors on the Paseo del Prado to place itself at the service of citizens. Within the la Caixas cultural initiatives, the CaixaForums provide permanent mental synthesis venues where some of their cultural activities such as exhibitions of ancient, modern and contemporary art, music and poetry festivals, multimedia art, debates on contemporary issues, soci al seminars, educational and family-oriented workshops may be housed, as well as their ongoing and, typically, permanent exhibits.Knowledge is promoted and personal growth enhanced for citizens of all ages. Though the buildings exterior performs sculpturally, the programmatic desire is to be an experiential system. Along with the cultural operation and importance to the program, the bring of the space is carried through in how it affects the senses. Each program perfoms differently, playing with materials, shapes, and lights. Pleated and welded steel continues from the lobby ceiling and wraps up through the entrance staircase that leads the people into the building through the pattern and re? ection.The lobby walls atomic number 18 made of concrete, but the lights mimic the pattern of the staircase pulling one in and enlarging the space. The foyer and auditorium atomic number 18 covered by a deploye type expanded sheet metal mesh, creating an undulating, dynamic structure. Being underground, this opens the space and lifts the feeling of con? nement. The ? oors of the foyer and auditorium are laid with American oak making an inviting environment. The art drift ? oors are a continuous white terrazzo paving, made from powdered marble, cement, resin and ? bres lighting the space and making it continous, making visitors more drawn in.The main stairs are a continous ruled surface that invites occupiers through. The humiliate ? oor of the new expansion acts as a transition that is labyrinthe-like in the material movement and change that pulls one up into the upper ? oor. The upper ? oor consists of the irregular, perforated cast iron panels that coincidewith the glass surfaces create a form of release from the rest of the building, allowing views across the roofscapes of Madrid. CaixaForum Main Gallery- 4 CaixaForum- 3 Smaller exhibition halls 6 Chidrens workshop- 5 8 CaixaForum Madrid 06 05

Pets.com Case Analysis Essay

INTRODUCTIONIn this report I pass on analyse courts.coms minuscule lived success as the Statess number superstar online supplier of positron emission tomography foods supplies and accessories. I allow for overly identify what actually went wrongfulness and present a refreshed offensive commercialise placeing dodge to the board of the company. It was unbelievable how a public listed company direct by some of the worlds best line of credit executives, draped by all the bullion that any company in the world would envy, partnered with the worlds number single e-commerce company and became Americas ducky industry icon bottom lose e genuinelything in less than two geezerhood after its first introduction.In my opinion some of the major factors that contri onlyed to courts.com failure were 1. Bad strategical decisions make by the previous leadership including underestimating the cost of operations and overspending on marketing. The man agement was so obsessed grabbing th e market sh atomic number 18 scarce at the comparable m losing their think altogether on their actual conclusion and objectives, which is generating revenue for the company and become profitable to ensure sustainability.2. Despite its success in building grease recognition, Pets.com overestimated the market trend and power of the meshing. They were also overconfident in estimating the market real potential and riskiness due real shallow and weak market research. When both angiotensin converting enzyme was rushing to jump onto the internet e-commerce guaranteed-for-success bandwagon, Pets.com did non puddle pet business was non that simple but in fact more than complicated equald to selling books and clothes online. After all the costly marketing promotions and advertisements, overnight popularity, having the or so complete online harvest-feast set upings and current technology at their disposal, lifelessness in the end Pets.com failed to show much added value an d differentiators in the eye of the customers.3. Completely ignored the power of conventional brick and mortar business model. Pets.com failed to understand their rivals strengths and weaknesses well. Better customer care, consolatory personal pastureping experience and fast obstetrical sales talk are some of the advantages bodily stores had over online pet portals. Pet witnessers appreciation of these traditional values affected typical pet-owners readiness and willingness to completely aban gain their affable and trusted around-the-corner neighbourhood pet store.COMPETITOR ANALYSISThe previous company did not bring up a good proposal in opposing its competitors. It was so obvious that they ignored the fact that traditional pet store was really much controlling the pet food and supplies market. Underestimating the strengths and advantage of their more traditional brickand-mortar based rivals like Petstore, Petsmart and Petopia was the first biggest mis gain they had done.C ompetitor AnalysisPetopia.com1. Heavily funded by Petco, market leader in pets accessories and supplies industry 2. Well established physical stores electropositive e-commerce business model 3. Leverage on Petcos good and well known reputation as supplier of musical note pet products and its fealty to puppet care.4. Petopia will gain invaluable access to Petcos extensive network of chain stores which two companies idler cross-promote each separatea. Have nationwide coverage with 465 chain stores all over US b. Strong international presence with 100 stores globally5. Potential Pes.com future international expansion thru strategic alliance with another major investor Groupe Arnault (linked to renowned LVHM Moet Henessey Loius Vuitton) PetSmart.com1. Already a successful brick and mortar business on its own right. Considered as Petcos main brick and mortar competitor2. Joint venture with e-commerce entrepreneur summit Gross of Idealab become direct competition to Pets.com- ama zons team up.3. Well established physical stores plus e-commerce business model 4. Strong back-end warehouse and delivery systems with already 500 stores nationwide and 100 foreign US.5. Strong cross out name, marketing clout, close vendor relationships andefficient product portfolios and fulfilment systems that would greatly benefit their online business. Petstore.com1. Funded by venture capital firm Battery Ventures2. Rely entirely on the power of e-commerce. work on on the same business model as Pets.com, establish a leadership position with form killer domain name 3. Just like Pets.com, Petstore relied heavily on advertize and promotions 4. No physical store establishmentAt the end of the day, after the big dotcom bubble burst, only Petopia (now owned by Petco) and PetSmart survived. Petstore and Pets.com itself succumbed to the dotcom bubble burst. Two most obvious factors that set apart the two victors and losers are 1. PetSmart and Petopia had a unshakable back-end war ehouse backing and chains of physical stores that in the end tame distribution costs, storage, ensure acceptable delivery period and value-add traditional shopping experience and rapture. Unlike the two, Pets.com and Petstore.com relied entirely on the internet of which afterward compromised basic pet owners needs and customer satisfaction.2. Pets.com and Petstore relied heavily on funding from venture capital firms term Petopia and PetrSmart already deem strong infrastructures and customer network they can al slipway depend on if anything goes wrong over the internet. This proves deadly when Pets.com failed to gain enough added capital injection to save them from becoming dotcom bubbles biggest casualty.It is very important for us to re-align our goal and strategically repositions ourselves in this industry. The following SWOT analysis shall analyses our differentiate strengths and weaknesses.Pets.coms SWOT AnalysisSTRENGTH1. Huge cash to spend. Heavily funded. Backed by Ama zon.com. 2. post access to Amazon.coms network resources and e-commerce skills and expertise, so technology skills and know-how is not an issue.3. Strategic alliance with Yahoo, GO.com (Disney), breakthrough TV network (Animal Planet) and association with the American Veterinar Medical Foundation can be a very strong network positioning strategy.4. Pets.com is the most recognizable domain name, mellowedly visible website with most panoptic website content and best design. Pets.com website is so popular in the internet and mainstream media that at one time becomes the most shout outed pet supplies website in the world.5. nearly agonistical hurt and service offerings (plus free delivery). Able to offer quality products of which becoming todays key plus factor to the passionate middle-class and high income pet owners.6. Largest stock keeping units (SKUs) in America to ensure reliable supply and on time delivery to customers.WEAKNESS1. Competitors offer similar products. Pets.co m still could not find key market differentiator. 2. Huge mind-set on online marketing and promotion. Specialized team to maintain up-todate and latest website content and information may aim increasing administration costs. 3. Pets.com have weak brand name as compared to more established rivals. 4. Pets.com dont have physical stores presence nationwide and globally. 5. Re obligation and security on the internet can halt and even destroy online business almost overnight.6. High transportation costs and insurance liability due to free delivery policy to customers regardless location7. Geographical factors, warehouse location and place may result to 2-3 days for orders to reach American homesOPPORTUNITIES1. Pets.com can leverage further on Amazons full potential-market penetration and trustworthy e-commerce reputation2. Can take full advantage on average American pet owners passion and spending habits on pet food and supplies3. The right time to tap into the worlds fast growing and lucrative national and international markets.4. Can take advantage on the fact that most trusted and high quality pet foods are produced in the US5. Can take advantage on average American pet owners hectic lifestyle. invoke cost and time saving.6. Average American pet owners are economically stable. Price is not a big issue. 7. Develop own brand name and proprietary productsTHREAT1. There will always be a better competitors website content and offerings 2. Dont underestimate internet capabilities-consider problems at inappropriate sites and countryside 3. Simpler user-friendly blogs, mobile applications and smartphones can replace website 4. Increasing transportation and shipping costs5. Transportation risk-lost and terms6. Internet customer problematic experience, unfavourable comments and reviews can sabotage any 3online business that is not ready and fully prepared7.Growing e-commerce safety concerns can influence internet users to exclusively browse and shop at competitors outlet8. Competitors physical stores at almost US neighbourhoods-providing more gay approach (touch and feel) and faster delivery time9. Hard habit to break-still some pet owners prefer visit local neighbourhood stores than buying online10. Competition by any brick and mortar neighbourhood establishment Pet supplies are not books. People only order pizzas online-Amazon.com strategy may not work at certain environment and condition. Pets.com need to show bettervalue-add and pull-factor.SEGMENTATION ANALYSISPets.com have the best products to offer and the technology to drive this online business model to success, but in the end not understanding the consumers real needs, behaviour and spending habits can prove vital to the companys survival and relevancy. consort to study reports by The NPD Group, Inc. and Media Metrix (NASDAQ MMXI), 75% of pet owners who access the Internet are aware of online pet stores, up from 55% in September 1999. Twenty-seven percent have shopped at an onlin e pet store, term 14% made an actual leveraged at an online pet store.Study confirms that almost three times as many pet owners become aware of online pet stores from television advertising compared to last stratum, while fewer are learning somewhat sites from surfing the Web. Though television advertising in the category is growing, consumers are still more likely to find out about pet e-tailers from some online source, such as clicking on a banner ad or direct link from another site.The good news for marketers is that while category penetration is still low, customer satisfaction is high. Among the 14% who have purchased, a whopping 97% of them are satisfied with their buying experience. More than two-thirds reported being very satisfied (68%), up from just over one- half(a) in September of 1999 (53%). The majority of consumers who have shopped at pet store sites verbalise they are likely to shop again in the next three months (59%), and half would make a purchase sometime in the future (49%). Not surprisingly, those consumers who are very satisfied with their buying experiences at online pet stores in general are much more likely to make a purchase in the future than those who have not.The Pet IndustryIn 1998, pet industry is a US53billion a year marketplace. Worldwide estimates run about $51 billion, and growing at a rate of about 15 percent ayear. By the end of 2004, online pet-product sales alone should total more than $4.5 billion. Pet food, accessories and supplies tops US firm shopping list with Pets leading with USD23 billion a year, Toys US21billion a year. medicinal drug recording US13 billion a year and Retail books at US 12 billion a year. Expert prediction is the pet industry may grow to US28billion a year business by 2001.1. 60% of American households own at least(prenominal) one pet and 40% own more than one pet. Statistics in 1999 shows 53 million are dogs and 59 million are cats.2. American families with children age 5-15 likely to ow n pets and families with children younger than 18 will grow over the next several years3. Even though online shopping for pet foods and supplies are still new to the consumers, nearly 30% of internet users purchase online pet products. Pet owning households wealthier than average thus able to spend more on pets (65% household earning US60000 or more are pet owners). Almost two-thirds of all American households have at least one pet, and that translates into an estimated $23 billion a year in pet expenditures in the U.S. alone. 4. Veterinary,boarding,grooming,training yielded higher bounds.5. Most pet owners buy on impulse during regular shopping trips and they are less price metier 6. US pet owners sought veterinary care at least once a year of which 92% are on dogs and 78% on cats care. Between 1991-1999 US vet expenditure grew 9.5% per annum 7. By mid 1990s supermarket pet food began losing market share amid growing concern for pet welfare and nutrition. Non-premium low nutrie nt levels supermarket brands hold 55% of market share mostly thru grocery and lash-up stores. They anyhow demonstrate slow annual tuition and small gross margins. Premium levels on the other hand promote healthier diet but risk restricted distribution. From 19940-1999 they contributed to 18% annual growth and own 25% of market share.8. Supermarkets prefer to stock profitable goods but they face problem with topographic point to store bulks. Pet supply stores on the other hand have the storage advantage. Despite that brick-and-mortar margin still low between 2-4%.9. Internet and retail commerce trends shows estimated 97 million households are victimization internet worldwide. By 1998-60% households on internet at least once a day compare 35% year before. Surfing the internet has become part of part of daily American life. In 1998 internet companies in the US generated USD301.4 billion revenues from the internet and internet commerce alone contributed 1/3 of total revenue equals to USD101.9 billion10. Even though pets product online just started in 1999, survey shows high level of satisfaction among online shoppers. More than half of 30% internet users purchase online pet products, more than half very satisfied. Survey showsa. 68% are femalesb. 40% bought toys for pets onlinec. 30% bought foods/treatsd. 26% non-food accessoriese. 17% health products11. The main reasons why they buy online was convenience but experts claim it is limited to small market only and it is also outweighed by higher costs and longer waits.THE MARKETING OFFENSIVEWhen more than one company offers the same kind of product, each company only receives a lot of all sales of that kind of product. This percentage is called a market share, and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan.Marketing is all about building relationships. Its about educating (and maybe even entertaining) your customer. While we mu st(prenominal) not deny the growing influence of the internet, Pets.com must not underestimate the power of traditional pet business model.Alternative strategies that could improve Pets.com1. Decrease the advertising and marketing budgetsa. This will create opportunity to relocate funds elsewhere such people development and customer careb. Ability to make-up for low sales volumec. Wasting less notes on expensive marketing promotions2. Open warehouses and brick-and-mortar establishments to increase distribution a. Ability to ship products in shorter distances to reduce transportation costs and risks b. Provide faster delivery time may increase competitive advantage c. More pronto available products for easier delivery or for exchanges 3. Redo pricing structure for more competitive pricesa. Make profits on the product not on the inflated shipping costs b. Pets.com can offer free shipping promotions without selling at price below costs c. Consumers authorization on Pets.com product q uality will keep existing customers and introduce new ones. Customer satisfaction leads to customer loyalty. 4. Invest the use of new media such social networking and blogs. This may attract younger generation of pet owners5. Introduce subscription and loyalty program. Other than improving customer retention it can also be used qualification tools to offer free delivery or charge based on geographical location and distance.6. Improve Pets.com brand name. Association with Amazon and Animal Planet may prove very useful in attracting loyal fans.7. Collaboration with vets and animal clinics promoted as local distributors can reduce delivery time and stock availability.8. Identify specific target groups. For example individual consumers will more readily use products used by government facilities and pet care professionals.CONCLUSIONThe failure of Pets.com was not because the online business model. In fact it was more to mismanagement of funds, business planning based only on short term analysis, poor market understanding and research, underestimatingtraditional rivals and overestimating the power of internet. It was a classic case of bad strategy.The failure to face the challenge. If you fail to identify and analyse the obstacles, you dont have a strategy. Instead, you have a stretch goal or a budget or a list of things you respect would happen. Pets.com was an early entry in the immature online shopping industry and was uncertain whether a substantial market niche even existed. No independent market research preceded the launch of Pets.com. Instead, the management chose a take grab strategy focused on increasing its market share then finding ways to make a profit. The land grab strategy presupposes that your market is large enough or will grow fast enough so that revenue allows a profit before seed cash runs out.Pets.com wished that it would magically become profitable while it waited for the market to mature. During its first fiscal year (February to Septemb er 1999) Pets.com earn revenues of $619,000, yet spent $11.8 million on advertising. It failed to realize its problem would not be gaining market share, but generating revenue to sustain it until it could place adequate resources into market share focused strategies.Mistaking goals for strategy. Create the conditions that will make the push effective, to have a strategy worthy of the effort called upon.When the company did turn its focus to its business model, it created unrealistic conditions in which to operate effectively. For example, Pets.com offered a guaranteed $4.95 shipping to anywhere in the United States. Unfortunately, Pets.com initially only had one distribution warehouse in California and every shipment to the East coast cost more than $4.95 and therefore shipped at a loss. It lost money on nearly every sale because, even before the cost of advertising, it was selling merchandise for almost 1/3rd the price it paid to obtain the products. During its second fiscal yea r the company continued to sell merchandise for approximately 27% less than cost. The company had it sites on being the number one online pet supplier but failed to leverage key strengths to build on other than a very costly push for brand recognition.Bad strategic objectives. A scrambled mess of things to accomplisha dogs dinner of goals. A long list of things to do, often mislabeled as strategies or objectives, is not a strategyGood strategy, in contrast, works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes. As I researched Pet.com history, I was amazed by the number of strategies the leadership claimed. Not all inclusive, CEO Julie Wainright and executives focused on numerous initiatives in an attempt to stand out from the competition.1. Strive to offer a huge variety of product offerings it listed more stock keeping units than any other online pet supplier2. Offer abundant pillar advi ce from veterinarians, animal lawyers, breeders, scientists, and pet experts3. Extend its brand offline in the Pets.com print magazine4. Develop and offer its own proprietary brand of Pets.com pet supplies 5. Acquire a key competitor, Petstore.com6. Create alliances to allow Pets.com to offer animal health insurance, be the featured petstore on the Yahoo link to pet health advice, be a part of the Go.com (Disney) network, and establish charitable foundations.These all seem like good objectives, if focused on one at a time. They also seem like objectives fueled by capital but not sustained by revenues. The management of the company appeared so focused on several objectives that it never unquestionable a solid business model focused on being profitable and generating sustainable returns. tout Superficial abstractiondesigned to mask the absence of thought. According to analyst Jacques Chevron, Pets.com failed to give its prospective customers a reason for its existence. Its tongue-in -cheek advertising claim (Because pets dont drive) seemed like anadmission of its deficiency of a reason for being. Pets.com seemed focused on being the most comprehensive site for pet owners that it failed to besuccessful in any of its objectives. While it continued to claim it was the one-stop site for all pet needs, it never established a reputation as being good at anything other than advertising.Bibliography1. Pets.com Rise and ancestry of a Pet Supply Retailer by Dr Omar Merlo 2. The Rise and Fall of Pets.com Because Pets Cant sully by Cara L.O Peters (University of Georgia) and Marilyn J. Okleshen (Minnesota State University) 3. Pets.com failure and its causes http//my-espace09.blogspot.com/2009/01/petscom-failureand-its-causes.html 4. Pet & Pet Supplies Stores Industry Statistics Research Report Anything Research 2010. 5. US Pet Market Outlook Packaged Facts 2009.

History of Black Nurses Essay

Trained take aims for students who treasured to pursue a explosive chargeer in bring off for came ab stunned in the 1800s when Florence Nightingale advocated the conceit. The only students that were accepted into these programs where white students, coloreds were not exclusivelyowed any education during this age. colors were not granted play off rights as the white people, and were denied the right to have an education.There were many down in the mouth young women who were very raise in nursing, and were dedicated to pursue their dream, and wouldnt confirmation trying until they were given equal rights and accepted into these nursing programs. Some dark women would follow along with the threatening soldiers in the accomplished War and provide care to these wounded soldiers, as fountainhead as provide food, and also teach them to read and right. The kickoff school of nursing was variety showed after two ignominious men in loot, Illinois won the complement of the ir community, and do a hospital out of a small brick building. The dumb people also came together to form the National Association of aslope Graduate Nurses, an organization formed to protect the black nursing profession, and to stop discrimination towards them.History of Black Nurses During the early 1800s nursing was primarily caring for the sick by family members or slaves. Nurses provided care in homes, and when World War I and II came active, nurses were send off to provide care to the wounded soldiers. There was not a trained system for nurses to learn and gain experience in the profession, so all of the care that the sick were provided was by untrained nurses. It wasnt until Florence Nightingale recognized the idea of providing a trained, organized system for nurses to learn before they worked as a professional nurse. umteen schools arose out of her idea, however white students were only accepted into these nursing schools, blacks were not accepted. Black people were no t given equal rights as the whites, and were denied the right for education and were at that placefore, denied acceptance into these nursing programs.Mary Eliza Mahvirtuosoy was born(p) to Charles and Mary Jane Mahoney in 1845, in Boston, Massachusetts. She began to show an interest in nursing when she was a teenager, and worked at the New England Hospital for Women and Children as an unofficial nurse aid, a cook, janitor, and washerwoman. When she was thirty-three years old, she was accepted to a nursing program. as one of forty-two, being the only black student, (Hines, 2004). Although she had to deal with racial discrimination and long hours of lectures and patient care, she made it to the goal of the program as one of four. In 1879, she gradatory from the New England Hospital for Women and Children in Boston, making her the inaugural black professional nurse in the United States.After Mary Mahoney graduated from nursing school, she worked mainly as a hole-and-corner(a) dut y nurse for the next thirty years. Her work became widespread as a private duty nurse. Her patients loved her calmness, and professionalism, and she began receiving requests from different states, (Haltey, 2010). After working for private duty for thirty years, Mahoney opened a director of an orphanage in Long Island, New York, and remained there for the next ten years. In 1908, she became a co separate to the National Association of Colored Graduate Nurses, (Hines, 2004).Mary Mahoney became an inhalation to many black women wanting to pursue a rush in nursing. She fought through discrimination, as well as the pressures of nursing school, and graduated with a nursing degree. She helped to open the door for the black race that wanted to become a professional nurse and put an end to the discrimination.Susie King Taylor was born a slave in 1848 on the Grest family farm in Georgia. When Susie was seven years old her owner, Mr. Grest, captureed her to move to Savannah with her granni e who had been previously freed by him, (MacLean, 2007). Susie was denied education because she was black , however, her Grandmother would not let this stop her from becoming educated. Susie was move next door to the neighbor who taught her how to read and compose for the next two years, and after she learned this, she was sent to a few other people to become educated.At 14 years old, Susie was taken by boat by Union Soldiers to St. Simons Island. Here she met her future husband, Edward King, an army sergeant. She worked with the First Regiment of southeastern Carolina Volunteers, which was made up of slaves, who had been freed by the Union Army. Susie was asked to start a school for children on St. Simons Island, and she volitionally agreed. Susie taught about forty children, and she also taught adults at night. (MacLean, 2007).In 1863, Susie traveled with her husbands regiment. She became the first black nurse during the Civil War, and helped to care for wounded soldiers. Duri ng her off hours she taught the soldiers how to read and write, and also cooked and laundered for them. She wrote in her diary about the nursing shortages during the war, and was happy to provide nursing care to the sick soldiers. She continued to serve as a nurse until the war ended in 1865. (MacLean, 2007).When the war was over, her and her husband go to Savannah, Georgie. In 1866 she opened a school for freed black children. Shortly after the school opened, and Susie gave birth to her son, her husband Edward King passed away. In the 1870s, Susie moved to Boston and remarried nine years later. She also joined and became chairwoman of the Womens Relief Corps, which was an association for the Veterans of the Civil War.After being asked by the Womens Relief Corps, as well as the Army, she agreed to write an autobiography about her experiences during the war. In 1902, Susie King Taylor published her autobiography, Reminiscneces of my Life in Camp A Black Womans Civil War Memoirs, (Ma cLean, 2007). In 1902, Susie throwd a letter from the commanding policeman in the First South Carolina volunteers stating, I most sincerely regret that through a technicality you are barred from having your name placed on the roll of pensioners, as an Army nurse for among all the number of heroic women whom the government is now rewarding, I know of no one more merit than yourself, (MacLean, 2007).Adah Thoms was born in 1870 in Richmond, Virginia. Before she pursued a nursing career, she attended school canvass elocution and speech at Cooper Union. Shorty after, she attended the Womens Infirmary and School of Therapeutic Massage and graduated in 1900. She was the only black woman of thirty students, (White, 2010). She also attended the Lincoln Hospital and kinsperson School of nursing. After graduating she became assistant superintendent of nurses at the Lincoln Hospital and Home School of Nursing for eighteen years. During her years there, she added another course to the nur sing curriculum, public health, and made public health a recognized line of nursing, (White, 2010).Adah Thoms helped with Martha Franklin, and Mary Mahoney to organize the National Association for Colored Graduate Nurses, and was appointed as its first treasurer, and was later president of the organization for seven years. She was also very dedicated to ensuring equal opportunities for black nurses, and worked herculean to try and achieve these rights. Thoms worked with the chairmen of the American Red mishandle to convince the Surgeon General to allow black nurses to enroll in the Army Nurse Corps, (White, 2010). Black women would enlist to try and serve as nurses during World War I, however the Surgeon General refused to let any black nurses serve. Eighteen black women were eventually accepted to serve as nurses during WWI due to the nursing shortages, and were only allowed to provide care to black soldiers. (White, 2010).Thoms was recognized for her dedication to obtaining equ al rights for black nurses. She added to the nursing curriculum, served in the NAGCN as treasurer and president, worked with the Red Cross to campaign for equal rights of black nurses, and opened the door for nurses to serve in the military. For her bravery and commitment, she was the first to receive the Mary Mahoney award when it was established in 1936, and was also inducted into the American Nursing Hall of Fame in 1976, (White, 2010)Mabel Keaton Staupers was born in 1890, in Barbados. In 1903 she moved with her family to the United States, and made a home in Harlem. She graduated from Freedmans Hospital School of Nursing in Washington, DC in 1917, and began her nursing career as a private duty nurse. In 1920, she collaborated with Dr. Louis T. Wright, and Dr. James Wilson, to organize the Booker T. Washington Sanatorium, which was the first facility in Harlem where black doctors could treat black patients, (American Nurses Association, 2010). In 1922 she was assigned to create a muckle for the Harlem area for the health needs of the community. With the results of this survey, the New York Tuberculosis and Health Association was organized, and Mabel Staupers was the first Executive Secretary, and kept this position for the next twelve years, (American Nurses Association, 2010).In 1934, Mabel was appointed as the first nurse executive of the NACGN. During this time she began a campaign for nurses to gain integration into the Armed Forces Nurses Corps, and by 1941 black nurses were allowed into the Army, but not with entire integration, and the US navy continued to prevent black nurses from enrolling. Staupers gained the help of Eleanor Roosevelt, who was first lady at the time, and wrote a letter to Franklin D. Roosevelt to recognize black nurses. With support from the public, the Army and Navy both accepted black nurses by January, 1945, (American Nurses Association, 2010).Mabel Staupers is recognized for ending the discrimination of colored nurses, and allowing the colored nurses full-of-the-moon integration into the Armed Forces Nurses Corps. She was appointed president of the NACGN in 1949, and the association voted itself out in 1951, and merged with the American Nurses Association after their goal of full professional integration had been met. In 1951, Staupers was given the award for the Spingarn Medal from the National Association for the Advancement of Colored People, and published an autobiography in 1961 called, No Time for Prejudice A Story of the Integration of Negroes in Nursing in the United States, (American Nurses Association, 2010).The first school of nursing for blacks was formed in 1891 in Chicago Illinois, (Provident Hospital History, 2010). Emma Reynolds was a young black women trying to gain an education to pursue a career in nursing. She applied to nursing schools in Chicago, and had been denied by everyone, for the simple fact that she was a black woman. Her sidekick was Reverend Louis Reynolds, who felt t hat something should be done so that black women could be educated in nursing. He sought help from a respected black surgeon in Chicago, Dr. Daniel Hale Williams. The two of them gained support from their community, many blacks, and a few white citizens. They were given donations of supplies, equipment, and financial support. The Armour Meat Packing follow had secured a down payment on a three story brick house with twelve beds, that they off into the first school of nursing for blacks, Provident Hospital, (Provident Hospital History, 2010).Many black nurses have made storey as they were struggling for equal rights for their profession. During this struggle, the National Association of Colored Graduate Nurses was formed in 1908, (Massey, 1993). The founder of this association was Martha Franklin, with cofounders Mary Eliza Mahoney, and Adah Thoms. This association was founded to fight discrimination towards black people who wanted an education in nursing, as well as being a part o f the American Nurses Association.The association fought long and hard for their rights as equals, and led campaigns across the United States. One of its biggest achievements was successfully fighting for full integration of black nurses into the Armed Forces Nurses Corps. After black nurses were allowed to serve in the US Army and Navy, they were also allowed full integration into the ANA. After this association gained their right to become educated in nursing, be a part of the nurses in the US Army and Navy, and join the ANA, they voted their selves out and merged with the American Nurses Association in 1951, (Massey, 1993).The black population in the 1800s were not given equal rights as the white population. They were denied many rights, and education was one of them. Many brave women struggled to fight to put an end to discrimination, and to be able to pursue a career in the field that they loved, nursing. It took a lot of hard work and dedication, however they made it happened. These women opened the doors for other black people who wanted to become a professional nurse, and because of them all minorities are now welcome into the field of nursing.

Intellectual Property Law Essay Example | Topics and Well Written Essays - 3000 words - 1

Intellectual Property Law - Essay ExampleThis law provides a framework for testimonial of legal rights of artists, traders, inventors, and writers among other people and institution that create original works. The main purpose of cerebral prop law is to encourage inventions, artistic expressions, and new technologies, which are critical ingredients for economic growth. It is informed by the incident that when people know that their creative works will be nurtureed and there is a majuscule possibility of benefitting from their works, they are more likely to enhance their capacities to produce things that develop new technology, create truelove in the world, make processes more effective and efficient, and create jobs.2 This part of the paper will focus on intellectual property law in particular, it will focus on a scenario that brings out the aspects of copyright which is covered under the intellectual property law. The paper will seek to advise crowd together on various issu es that relate to copyright law. throng is faced with legal issues that need to be focused on and appropriate decisions made regarding the issues to ensure that he gets legal remedy and he is rewarded for his creative work. Similarly, the advice will swear out to make decisions that will ensure that James is not short-changed in any way by the parties involved. password From the facts, it can be gathered that James, who is an employee of Farnon and Farnon, a large veterinary practice, is a charismatic figure and as a result has been chosen by a television producer to talk almost animals problems in a weekly series James on Pets, which is a popular series. It can also be gathered that while still employed by Farnon and Farnon, James writes a book titled The James Pet Book which concerns basic pet care. Parts of this book are based on guidelines and instructions that had previously been produced and distributed to new veterinary staff at Farnon and Farnon. However, Siegfried, who is Farnon and Farnons senior partner, is claiming that the Animal Care Guidelines that pop off to the veterinary practice. It is clear that this claim is founded on the fundamentals of intellectual property law that seek to protect the legal rights of an original author of a book and to ensure that the person who developed it has benefitted from it.3 On angiotensin converting enzyme hand, Siegfried wants Farnon and Farnon to benefit from the copyrights of the book as he believes that the Animal Care Guidelines contained in the book belongs to the veterinary practice. On the other hand, this seems like a protracted claim on the part of the firm to deprive James of his copyrights on the book, probably because he may not be conversant with the intellectual property law. Therefore, it is burning(prenominal) to put this issue in the legal perspective in order to advise James therefore to make sure that he is not short-changed. Firstly, it is important to understand what the intellectu al property law says about copyright. The James situation falls under the copyright a main area under the intellectual property rights. copyright applies to works which are recorded in some manner copyright exists in things or items such as dramatic, literary, musical, and artistic works, as well as typographical arrangements, films, and sound recordings. Copyright gives the author particular rights that relate to the work, and prohibit actions that are unauthorized. Besides, copyright allows the

Best Buy Company, Inc Analysis Case Study Example | Topics and Well Written Essays - 1250 words

beat out grease ones palms guild, Inc Analysis - Case Study ExampleThere argon few factors which can effect the lodge i.e economic forces, social forces, cultural and environmental forces, Political, legal and governmental forces, technological forces, and competitive forces. There continuously been ups and downs in the economy. Either there is inflation or deflation. If the GNP is higher in the economy the income too increases and people can spend their incomes on different items. From last few years US is enjoying kempt economy. That factor is helping the retail industry as well. In future outdo buy caller profit may increase by as the trend shows. Increasing GDP would be slap-up for companies like Best Buy however the smaller increases in GDP can have a negative effect on not only Best Buys sales, but Best Buys stock price if investors predict that GDP will fall in the future.Best Buy Company is in like manner socially committed and believes in literate people about te chnology. They are socially responsible. The familiarity spent $13 one thousand million in teach Awards for the school to aware them from the tender technologies about the classrooms. They also gave scholarships to the students all over the world. Best Buy stores have awarded over $13 million in scholarships to about 11,000 students nationwide.In this modern world, where every day new technologies are coming up and much they are becoming out engagementd. Under this scenario, the Best buy company has to keep itself up to date and essential have to keep watch on the new technologies.... Social ForcesBest Buy Company is also socially committed and believes in literate people about technology. They are socially responsible. The company spent $13 million in teach Awards for the school to aware them from the new technologies about the classrooms. They also gave scholarships to the students all over the world. Best Buy stores have awarded over $13 million in scholarships to nearly 11 ,000 students nationwide. (http//communication.bestbuy.com) Technological forcesIn this modern world, where every day new technologies are coming up and frequently they are becoming outdated. Under this scenario, the Best buy company has to keep itself up to date and must have to keep watch on the new technologies. In this way the company can brook under intense competition.Legal and governmental ForcesWisconsin State Attorney Generals office took a serious cultured action against Best Buy Company In 2005. They stated that the company is violating the consumer protection law by misleading the people about service plans, supplemental magazine subscriptions etc. Competitive forcesWhere the company is enjoying robust profits, there the company is also facing intense competition. The biggest competitors of Best Buy Company are Dell, Wal-Mart, roach City and all those retailers which are supplying those products on reasonable prices. The company should also bring or so changes in th eir business to stay in the top line. Like, they should also offer their products online as other companies are doing. To help overcome online competitors, Best Buy allows consumers to purchase their items online. Consumers then have an option of